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Taj has been helping talented individuals who are willing and in need of support to build their businesses from the ground up to ensure a stable livelihood and a brighter future. We believe in the qualities of our youth and their ability to work hard and create a good life and structure for the economy, given the right support. Taj aims to provide that support continually to create more opportunities and avenues for success.

Jawaan Pakistan, a manifestation of our aim to help build a better socio-economic structure, is social initiative of Taj. This campaign reaches out to the youth belonging to the less fortunate strata of our society and strives to provide them with skill, sources and opportunities for generating income and to have a better financial standing. We provide individuals with training for establishing and operating small-scale businesses, financial handling and techniques for business development.